The Stanley Cup playoffs are present process a metamorphosis for the primary time in 13 seasons.
The NHL revealed a model new post-season Monday, with probably the most practical model of the Stanley Cup it is ever utilized in a brand.
“We felt it was time for a brand new, vibrant change. A few of that from COVID, and having two new broadcast companions, was a very good time for us to discover what a brand new and reimagined Stanley Cup may appear like,” Paul Conway, NHL vice chairman of artistic companies, informed ESPN.
The NHL has used the identical primary brand for the previous 13 seasons. I have been reimagining this brand for over two years.
The redesign included three essential parts:
traces: The design group wished to create new traces rooted within the historical past of the cup. Impressed by the 1925 Stanley Cup successful Victoria Cougars engraving on the trophy, the NHL created the “Victoria SC Serif”. The second line is impressed by the doorway to the Windsor Lodge in Montreal, the place the NHL was based in 1917. They named it the Windsor Sans.
Cup replace: The cup illustration for the brand is extra practical than earlier incarnations. Designers went by way of “tons of” of embodiments, attempting to mimic its reflective high quality. For the primary time, the inscriptions on the trophy had been highlighted, which was requested by NHL Commissioner Gary Bettman.
“We initially submitted the cup drawing to Gary throughout the approval course of,” Conway mentioned. “He thought it appeared nice however mentioned, ‘It is lacking the engravings.'” “It actually crossed the end line. It is the one sports activities trophy that each winner is engraved on. Why would not you wish to inform that story?”
maintain form: Moreover the scripted crest and the Stanley Cup, the logo is framed within the form of a championship banner one may discover hanging inside an area.
The last word brand will be custom-made for all 32 NHL groups, together with making use of the brand to coloured backgrounds. The designers mentioned that there’s additionally a possibility to create animation across the new brand.
“All gamers dream to engrave their names into immortality, and the mission of each NHL group is to boost the championship flag. We wished to visually seize and evoke the greatness of Lord Stanley in a approach that respects historical past and on the identical time represents the way forward for this nice sport,” mentioned NHL Model President and Senior Govt Vice President Brian Jennings. .
